MILESTONE ENGAGEMENT PROJECT FOR B&A: City of Leduc Community Vision and 2019 – 2022 Strategic Plan

One of the first projects to be awarded through our Edmonton office is the City of Leduc’s Community Vision and Strategic Plan. This project is led by Brian Murray, our Edmonton-lead and Associate, and Registered Professional Planner, with support from the Calgary office. 

As part of the City of Leduc’s plans to renew their four year strategic plan and 50-year community vision, they looked to B&A to build and implement an engagement strategy that facilitated dialogue with the community, including City staff and representatives from key civic groups. The objective of the strategy was to capture the perspectives of those that live, work and play in Leduc to ensure that the vision for Leduc is a reflection of those that live there.

B&A led an innovative and multi-faceted communications and engagement strategy for the project which included a: social media campaign, an engagement website, an online survey tool, pop-up engagement events, engagement hubs in local hot-spots of Leduc and a designated point of contact for all engagement correspondence.